How a poster gets done at Shaastra: 2

Read part 1 here

Read part 3 here

Truly Madly Deeply

After couple of photo sessions with couple of freshies, the final pic was chosen. I left it totally on my graphic artist to pick a pic of his choice, and as his blog declares, he chose the following picture.

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It took him a couple of days to do a complete makeover of the METROPLUS to a Shaastra newspaper. And he did a brilliant job of it.

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Notice the details in a closer snapshot of the above picture. Every damn text has been replaced properly. This is what you call hard work! I don’t really expect guys to read the text in fine print in this poster but if they do, they will realize that the job has been done to perfection. Kudos to Aniket. Try viewing the actual size of the following clipping and you will understand what I mean.

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A poster was made out of it. I gave that final finishing touch and the poster that will be printed and sent to colleges all over India will look mostly like the one shown here:

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We Celebrate

The copywriter who had come up with the idea for the ‘We Celebrate‘ poster sat with the artist and got the sketches done. The artist did an awesome job of it. Have a look at some of the images. Awesome!

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Once the images had been scanned (I did this job myself), the lines were made thicker and the backgrounds transparent so that they come out well on a poster of any colored background. I am sure you can make out the difference between the scanned images and the photoshopped images when you look at the poster. The photoshopped images were mailed to the copywriter who then sat with another graphic artist to work on the poster. They got one done, which looked like this:

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Now you will realize that the idea was cool, and the images shtudd. But the poster still looked bad! The whole idea of having three strips of different colors, the colors being primary (so that when put together they form white) was like compromising on the look of the poster for the sake of extreme geekiness. I decided to scrap the primary color funda. And after a little touch up, here is the almost final poster for you.

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Truly, Madly, Deeply: in love with designing. I celebrate! 😛