How is Shaastra logo going to look like from this year onwards?

Apr 22, 2008

If you have an opinion, please share it with me. All you have to do is to let me know which are the two best logos from amongst the ones shown below, and if possible, you reason for picking them over others. Go ahead, leave comments.

Note, that in all the logos below, if you spot an S, it stands for Shaastra and the ‘spirit’ of engineering.

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Update 10: (7:40 PM, 25 April 2008) Adding another variation of –E. I have this feeling, most will like it. It’s too the point and stands out.

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Update 9: (12:43 PM, 24 April 2008) Added one more variation of –D (refer update 8). Also, presenting below a simplistic version of the combined spirit of various branches of engineering (–E), which together look like S. The red colored propeller can also be taken for red spirit. I have removed the DNA because a beaker at some level represents BioTechnology as well.

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Update 8: (11:55 PM, 23 April 2008) Adding a new logo (–D) which represents the combined spirit of the various branches of engineering. Spot a gear (mechanical, nevarch), two airplanes (aero), two beakers (chem, meta), two capacitors (elec, CS), DNA cum bridge (Biotech, Civil). The overall image depicts force and spirit. The color scheme could be varied.

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Update 7: (5:15 PM, 23 April 2008) blu) Adding two more designs (–C i, ii). Both have shaastra written in full. (ii) also has the reflection. As an overall image both depict the ‘spirit’ of engineering.

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Update 6: (12:45 PM, 23 April 2008): Another version of (–A) added (refer update 4)

Update 5 (11:55 AM, 23 April 2008): Adding a logo submitted by Anuj (–B). Several shapes are making a Pyramid.

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Update 4 (11:30 AM, 23 April 2008): Adding a look-alike of the original logo (–A) because there seems to be no consensus on the new ones proposed. This one is inspired from the escher knot, the original logo, and yet it is different enough to be registered as a new logo. It represents everything that J represents (symmetry, convergence etc.) but the best thing about this would be that, branding wise, everyone should find it easier to associate it to Shaastra.

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UPDATE 3 (10: 20 PM, 22 April 2008): A (ii) added based on S’s suggestion.

UPDATE 2 (10:20 PM, 22 April 2008): Why is the logo being changed? Ans: We do not have copyright over the one we had been using so far (remember Shaastra started as an amateur event?). Now that Shaastra has become truly professional, we cannot afford, either ethically or by law to continue using a logo for which we don’t have further rights.

UPDATE 1 (10 PM, 22 April 2008): E(iii) and H (ii) added. (H (ii) added based on Sania’s comment)

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Here is the list of logos, browse through them:

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A. Three different forces have been shown to create S. The forces could be engineering, science, and passion.

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B. Spot the red S in the tilted symbol of infinity. It also represents an endless loop.

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C (i), C (ii) : This is what it is and is supposed to look geeky.

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D(i), D(ii), D(iii): Any engineering involves building solutions, block by block. Also, all three are supposed to resemble the shape of letter S.

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E (i, ii, iii): Two spanners meet together to create the S.

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F. It’s a cube with wings of desire. The overall look is supposed to depict loads of passion.

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G. Plain, neat S on flames.

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H(i,ii). H (i) is totally abstract. H (ii) includes the concept of E (spanners joining to form S)

I. This is again an S. The upper black sphere contains inside it red and white spheres, which represent various streams and ideas of engineering. These small spheres roll down the red tube, get refined and enter back the black sphere from the other end.

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J (i, ii, iii): Symbol of symmetry, creation, convergence of ideas. (iii) also has two spanners creating an S in the center while (ii) has two rings in the center.

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K (i, ii, iii): All of them show a spanner and an arrow, trying to tell that engineering gives direction to our lives.

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L. A nut-bolt combo.

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M. It’s a heart that loves engineering (notice the eagle’s view of a pyramid)

That’s it. Please go ahead and let me know which is your top two, and if you can, also tell why. Thanks in advance!

PS: I have made only some of the above logos.

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