The Economist has come up with a guide to read fav books on specific topics (behind paywall unfortunately). Hope some of you - especially those who’ve been wondering which book to pick next - find it useful. Below is a screenshot.

Below are two books that I have been reading these days (no, not from The Economist’s list):
Both are around human behaviour and pretty insightful. Talking about insights…
In the 2nd episode of CoreInsights, I share findings from a study that explored strategies to increase sales of deformed oranges.
If one puts a label on the box of deformed oranges that reads “ugly oranges”, what would happen? Would it sell more / same / less? The answer may surprise you. The explanation will enlighten you.

CoreInsights ep2 - will you buy ugly oranges?
Found a random short documentary video story on Youtube - about Sikhs saving Italian cheese. Had zero clue about this. Did you?

The Sikh Immigrants Behind 'Italian' Cheese
Alright, there is nothing more for me to share today. Will end the newsletter with this interesting chart.



As the US auto industry declined 17%, @Tesla has grown 89%. https://t.co/bNAFM2yZeT
See you next week(end).
Until then, do good, be good and make money.
Amrit

