Let me kickstart with a random (but useful) insight that I discovered recently while browsing a marketing journal (yes I do that).
Top 10 of 50, or top 20% - which has more impact?
Mathematically, they are same. But is one phrasing better than the other?
In the third episode of CoreInsights, I share the finding from a 2018 research paper published in the American Journal of Marketing. In short (in case you don’t have enthu to watch the video), the answer to when to use %age and when not to, really depends on whether the total is more than 100 or less. But see the video na?
What's better - "top 10 of 50" or "top 20%"? - CoreInsights Ep3
When I am not reading marketing journals, I am watching videos on Youtube. Of course.
Stumbled upon this video where a firang is full of praise for RRR - felt nice.
Hollywood Movies Wish They Could Be As Good As RRR - Chris Gore
If you read this post on The Juggernaut’s insta handle though, and go through the comments, you may observe, as I did, that no Indian really liked RRR all that much. What’s the deal here? I haven’t seen the movie (nor do I plan to) but if you have seen it, what did you think about it? Why did firangs love it so much? Did they?
Let me stay on the movie theme for a bit longer, and also throw in some AI. Ain’t OpenAI trending like mad these days?
I asked ChatGPT to write a 1000 word synopsis of DDLJ, but with a twist!
DDLJ: The Dog Edition may not be outright brilliant but man, what a crazy piece of tech we now have amidst us! For free! Can’t wait to see how different use-cases emerge over time! I asked ChatGPT to summarise a book for example, and it did a phenomenal job. What have you tried?
Talking about books, the Economist recently published its list of top books of 2022.
I ended up adding close to one and a half dozens titles to my reading list. Hope some of you find it useful too. The link is behind paywall, but hey I have a hack if you are not subscribed.
You can save the page as HTML (whichever browser you are on -> File->SavePageAs->web HTML) and then just open the downloaded HTML file. You should be able to read the content. You are welcome.
Before I end, one more crazy thing - may be you are aware, may be not. But have you head of…
The Meme Economy?
We have our 15th year reunion approaching (IIT Madras). I shared an AI generated image in our Whatsapp group; the prompt used was: “Draw an M F Hussain influenced painting of 2007 batch students celebrating their 15th year reunion in IIT Madras campus in 2022”. Below is what Dall-e generated.
A batchmate got super excited and shared with me this concept of a meme economy and how it’s probably going to be huge. Here’s a Medium article that he wanted me to read, which I think some of you should read too. It’s fascinating what we are talking about here.
The meme economy has been in existence for a long time. It can be traced to 2017 when Brandon Wink and seven other moderators from a subreddit group decided to change the financial scenario for memes. The goal was to provide financial incentives for memes in the market through a system that simulates the stock market.
And by July of 2017, they launched a beta version of their idea, which was named Nasdanq. Similar to Nasdanq, there was Memetrader — Which had the same value proposition.
For example, “sell images, create a club for those who own it, throw world class parties with that revenue” - and keep doing it in loop, is pretty much the business model of a company called BAYC, my friend explained to me. Crazy times!
Anyway, this is it from me today. I know I have not been regular, but also don’t know what to do about it. May be I will figure it out. May not. But let’s be friends nevertheless.
See you soon. Take care. Keep things exciting for you and be nice.
-Amrit